Singapore Consumer Behaviour
1 in 4 Singaporeans keen to save more money in 2025 – NielsenIQ
1 in 4 Singaporeans keen to save more money in 2025 – NielsenIQ
Retail discounts will drive spending decisions in 2025.
Singapore customers seek transparency amidst companies’ AI adoption growth
About 9 in 10 said they want to know whether they are speaking with AI or a human.
8 in 10 consumers are rethinking spending
Four industries will be most affected by this change.
What’s Singaporean’s go-to app for personal and business use
More businesses and consumers use mobile apps for purchases.
More than 60% of older consumers still prefers in-store shopping
This is even as more Singaporeans purchase in-app.
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Commentary
Adapting to changing consumer needs in an evolving property market